LAMA
ASSAF
I take products from strategy
to shipped code. Head of Digital at Zilliqa, and the designer who also builds the thing.
to shipped code. Head of Digital at Zilliqa, and the designer who also builds the thing.
Explore my story
Explore my story
Since 2012
I have had three lives: the Designer, the Strategist and the Builder. The latest work uses all three.
Recent projects:
Recent projects:
Latest Portfolio
Latest Portfolio
The joker card of a product team. I can set the strategy, design the experience and ship the build, or step into whichever one is missing.
Schedule a call
Schedule a call
AI ERA
001
AI Agents
Built Zilliqa's first two AI bots and an ElizaOS plugin. Now building AutoAgency, where a team's agents run scheduled work with a human reviewing every run.
002
AI for Product
I design in Figma and build in Next.js, TypeScript and Supabase, with AI in the loop. Red Clay, LTIN and HikmaAI shipped this way, with no handoff gap.
003
AI for strategy
I build my own research agents and MCP servers. The one I launched for Zilliqa developers reached 3k downloads in its first week.
Latest Github Experiments
Latest Github Experiments
Creative, curious, flexible, talented, hard working and an absolute pleasure to work with.
Matt Dyer
CEO Zilliqa
Lama is not only a pleasure to work with. She also has a remarkable talent for unravelling complexity and designing intuitive user journeys for even the most sophisticated applications.
Zoltan Fazekas
CTO Zilliqa
Her exceptional strategic mind and her unbeatable eye for craft make her one of the best creatives of her generation.
Malek Ghorayeb
CCO Leo Burnett