LAMA

ASSAF

I help teams decide what to build with AI,
then design and build it. Fourteen years across Leo Burnett, Zilliqa and my own clients.
Read my story
Read my story
Since 2012
Most product teams are missing a strategist, a designer or a builder. I step into whichever one it is.
Book a 45-min call
Book a 45-min call
AI ERA

Agents in production

I build agents that do real work, with a person approving what they change. AutoAgency runs a team's agents on a schedule, logs every run and holds changes for review. At Zilliqa I shipped the first AI bots and an MCP server with 3k downloads in week one.

AI-native building

I design and ship with coding agents in the loop, from Figma to production in Next.js and Supabase. Red Clay, LTIN and HikmaAI went live this way. I also publish open-source Claude Code plugins so other teams can work the same way.

AI adoption strategy

I help teams decide where AI earns its place: which workflows to hand to agents, where people stay in control, and what to build first. For an early-stage AI startup I turned the research into one thesis the founders could all tell.

More experiments on GitHub
More experiments on GitHub
Her exceptional strategic mind and her unbeatable eye for craft make her one of the best creatives of her generation.
⁠ Lama is not only a pleasure to work with. She also has a remarkable talent for unravelling complexity and designing intuitive user journeys for even the most sophisticated applications. ⁠
Creative, curious, flexible, talented, hard working and an absolute pleasure to work with.
Matt Dyer
CEO Zilliqa
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