Loyalty
Named it. Strategised it. Made it real.
LPI started as an idea — a way to reimagine how brands think about loyalty in a Web3 world. I coined the name as a riff on API, but for loyalty: Loyalty Program Interface. Because that’s what it is — a Web3-native toolkit for brands that want real engagement, not just points and punch cards.
From the jump, I handled naming, UX, and the product vision. Think: wallet analytics, tokenized rewards, NFTs, and real ownership — not another “web2.5” band-aid. I mapped the full experience for users and brands, then brought in a design agency to craft the identity: bold, circular, and in constant motion — just like loyalty should be. We used purple for creativity, black for weight, orange for warmth, and blue to nod to the mother brand, Zilliqa.
But here’s the part most people skip — I didn’t just drop the files and disappear. I led the follow-up with the dev team too. Sat in on the build, made sure the UX translated into product, and kept the vision tight from Figma to live code. SDKs, token flows, UI polish — I was in it.
Now it’s live, in-market, and proving itself with real clients in sports, luxury, and entertainment. LPI isn’t theory. It’s execution.
