About me
About me
Fourteen years across agencies, a Layer 1 blockchain and my own clients. Designer first, then strategist, now the person who ships the build.
See my work
See my work
I learn whatever the next problem needs. A creative with an engineer's habits, so I can talk to founders, designers and developers in their own language.
Get in touch
Get in touch
My Story
About me
Strategist first, builder by habit
Hi, I’m Lama, yes, like the animal. After enough llama memes and jokes, I figured it was time to own it. Playful, curious, and sharper than you'd expect. That’s me.
I have taken things apart to see how they work for as long as I can remember.
My career has been a blend of design, tech, and product development. I have made logos, apps and interactive campaigns, and two of those campaigns won at Cannes and the Effies. That range taught me to think about the person, not the persona. Today I lead product and design at Zilliqa, and since 2025 I have also designed and built platforms for my own clients: a court booking system, company sites, an AI startup's strategy and pitch. The through-line is simple. The person who designs it also builds it.
I am an optimist about what technology can do for people, and I would rather ship the proof than argue the point.
I have taken things apart to see how they work for as long as I can remember.
My career has been a blend of design, tech, and product development. I have made logos, apps and interactive campaigns, and two of those campaigns won at Cannes and the Effies. That range taught me to think about the person, not the persona. Today I lead product and design at Zilliqa, and since 2025 I have also designed and built platforms for my own clients: a court booking system, company sites, an AI startup's strategy and pitch. The through-line is simple. The person who designs it also builds it.
I am an optimist about what technology can do for people, and I would rather ship the proof than argue the point.
My timeline
14 years in the builder space
2022 - Present
Head of Digital @ Zilliqa
Product and design for a Layer 1 blockchain. Led the first staking portal, the Ionise money market and the $HRSE fan platform from strategy to launch, supported token launches and go-to-market, and brought the first AI bots and an MCP server into the company. Since 2025 I have also taken on independent clients alongside the role.
2019 - 2022
Senior Strategist @ Mindspace
Led the production of activation products, from websites to full on-ground tech installations, and owned brand and campaign strategy for clients such as KitKat, Nestlé and PepsiCo.
2015 - 2019
Creative Technology @Leo Burnett
Led the agency's innovation work and prototyped campaigns that won a Silver Cannes Lion, a Gold Effie and awards at the Dubai Lynx.
2014 - 2015
M.A. Interaction Design @LCC
Learned how to think of the human before the user. Shaped my research and thinking strategies for emerging technologies.
2012 - 2014
Designer @ Kubik
Where my design life started, from logos to packaging to websites.
2009 - 2012
B.A. Graphic Design
The basics of creative and brand thinking, and the habit of applying design thinking to everything that came after.