Ionise
Led the full product cycle for Ionise, Zilliqa’s first money market protocol: strategy, identity, a Figma design system and a custom Webflow build.
Ionise is Zilliqa's first money market protocol. The goal was to make a complex DeFi product feel simple to use.
I led the full product cycle. I started with strategy and identity: the briefs, the branding and the marketing roadmap. Then I built a Figma design system and worked with designers on the UI, checking that every screen made sense as well as looking right.
I built the site myself in Webflow, without a template, and worked closely with the engineers so the front end and back end stayed aligned without a handoff.
