DEFI

I led the full product cycle for Ionise, Zilliqa’s first-of-its-kind money market protocol. Started with strategy and identity—briefs, branding, and the marketing roadmap. Built out a Figma design system, partnered with designers on UI, and made sure it didn’t just look good, but made sense.

Then I built the site myself—custom Webflow, no templates. Worked closely with devs to align backend and frontend without the usual handoff chaos. The goal? Make complex DeFi feel effortless.

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