Loyalty
Named and shaped LPI, a web3 loyalty toolkit for brands, then stayed with the engineering team until it shipped to clients in sports, luxury and entertainment.
LPI is a web3 loyalty toolkit for brands that want real engagement, not just points and punch cards. I named it Loyalty Program Interface, a play on API.
I owned the naming, the UX and the product vision: wallet analytics, tokenised rewards, NFTs and real ownership for customers. I mapped the full experience for users and for brands. Then I brought in a design agency for the identity: bold, circular and always in motion. Purple stands for creativity, black for weight, orange for warmth, and blue for Zilliqa, the parent brand.
I didn't hand over the files and leave. I worked with the engineering team through the build so the UX survived into the product, from Figma to live code, including the SDKs, token flows and UI polish.
LPI is live and in use by clients in sports, luxury and entertainment.
