Pick the one that sounds like your week: you get the move I would start with and a case where it worked.
Pick the one that sounds like your week:
Work
Named work
Products and sites I have taken from a first decision to something live, for Zilliqa, for clients and for myself.
Grouped by the kind of work that led. Most projects ran through all four moves of the method; the category says where the hardest part was.
What’s messy on your side?
Converge the room
Enterprise AI startup
9 open decisions, each with an owner
Read the case, Enterprise AI startupExtract the truth
Expert-network agency
38 strings audited: 25 accurate, 9 drifted, 4 stale
Read the case, Expert-network agencyKeep a hand on the gate
Physio clinic WhatsApp bookings
The model proposes, the code decides: the model never owns state
Read the case, Physio clinic WhatsApp bookingsProve it
Luxury fashion storefront
A logo invisible on 13 of 19 pages, and on all 19 once scrolled; found and fixed
Read the case, Luxury fashion storefrontStrategy & discovery
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AI Startup Strategy
Strategy support for an early-stage AI startup: workshops, research and positioning, turned into a presenter-led interactive demo for client and investor conversations.
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Staking
Built Zilliqa's first staking portal from scratch. I led the designers and engineers through the user flow, the roadmap and testing, and a design-led process cut production time by nearly 40%.
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$HRSE
Helped launch The Winner's Circle, Zilliqa's web3 fan platform for horse racing. I led UX and loyalty strategy, designed the onboarding for non-crypto fans, managed delivery across teams, and built the website myself to hold budget and date.
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Loyalty
Named and shaped LPI, a web3 loyalty toolkit for brands, then stayed with the engineering team until it shipped to clients in sports, luxury and entertainment.
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Ionise
Led the full product cycle for Ionise, Zilliqa’s first money market protocol: strategy, identity, a Figma design system and a custom Webflow build.
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GMEX
Led product and UX for a two-sided carbon credit exchange demo on Zilliqa: a mobile flow for retail buyers and a trading desk for institutions.
Product & design
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AutoAgency
My own product: a desktop workspace where a small team's AI agents run recurring work on a schedule, with a record of every run. It ships with atelier and salon, two operator plugins I built for design, product and social work.
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Red Clay
Built a court booking platform for a tennis and pickleball club in Beirut, from the first database table to the live site, and I still ship fixes to it every week.
Build
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HikmaAI
Designed and built the launch site for an enterprise AI security and governance platform, from user experience and visual design to a front end written with AI coding tools.
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LTIN
Designed and built the public site for a Liechtenstein trust and validator infrastructure network. Next.js, a 3D hero, GSAP motion and Notion as the headless CMS, so the team publishes insights without touching code.
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Meiven Partners
Marketing site for an independent merchant banking advisory firm. Astro and Sanity, deployed on Netlify, with quiet typography for a client whose brand is discretion.
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FR:RM
Designed, wrote and built Frontrunner Racing Manager's site in under 24 hours with Lovable, while the game itself was still changing.
Strategy notes
- Enterprise AI, pre-MVP · 2026 Enterprise AI startup, transformation decision platform Two founders, two stories. Nine open decisions with owners, then a presenter-led demo with a 30-beat guided tour.
- Expert network · 2026 Expert-network agency, autonomous growth system Decks turned into evidence, the website audited against them, then an agent pipeline rebuilt with tests and a cutover plan.
- Luxury fashion, e-commerce · 2026 Luxury fashion storefront Four answers first, then eight milestones, every fix proven on the rendered page at three breakpoints.
- Health and fitness · 2026 Physio clinic WhatsApp bookings Voice notes kept as the clinical record, onboarding as a config file, and a model that never owns the state of a booking.
- Non-profit, cultural heritage · 2026 Heritage NGO, trilingual site A glossary locked before the build, 32 activities migrated in three languages, and no Donate button until giving is confirmed.
- Commercial real estate · 2026 Real-estate advisory brand system A brand that lived only in a design file, decoded into tokens and a brand guide that works in any medium.
- Layer 1 blockchain · 2025 Zilliqa staking portal Zilliqa's first staking portal, for people who speak in yields and everyone else.